النهار

"A project by OpenAI, founded by Elon Musk and Sam Altman in 2015, ChatGPT is a conversational dialogue model that is trained by AI (artificial intelligence) and ML (machine learning) to comprehend human language and respond like a human" (Paul, 2022).

In the era of modern technology, there is a debate about the replacement of human copywriters. Can artificial intelligence express creative writing? The human touch cannot be replicated by any modern technology. Artificial intelligence cannot think critically. However, it states what the topic is about with the limited number of words that it has. It is also trained to provide users with a certain copy of the intended work.

Solon (2023) contended that "the GPT tools can read and analyze swathes of text and generate sentences that are similar to how humans talk and write." They are trained in a process called unsupervised learning, which involves finding patterns in a dataset without being given labeled examples or explicit instructions about what to look for. ChatGPT cannot organize all ideas in this case.

AI does not have feelings to express words or formulate slogans the same way humans do. However, copywriters write in a persuasive way to grab consumers’ attention. Indeed, even their experience in writing cannot be attained by AI programs. In this way, they can have an impact on consumers. Creating outstanding content to showcase brands is significant in attracting interested clients. It is stated in The New York Times that "ChatGPT is not immune to mistakes" (Cade, 2022). Indeed, The New York Times estimated that new chatbots "do not always tell the truth," and sometimes they "fail at simple arithmetic" and can "blend fact with fiction." This asserts that the power of a human copywriter is important in creating the best version of writing

Despite the fact that artificial intelligence can’t take the place of copywriters, they can benefit from its facilities by reducing time spent generating ideas, for example. Moreover, it is important to state that AI copywriting can provide a copy free of grammar errors but cannot create creative copy or reply to clients. Thus, AI cannot communicate with clients and understand their motives either. Companies hire professional copywriters to add their own touch and trustworthiness to the work. Therefore, the need for these copywriters is important for growing businesses.

To sum up, ChatGPT will assist in copywriting by providing the suitable tools rather than replacing human copywriters. Will ChatGPT dominate the world?