Sorry for showing you so many irrelevant & annoying ads on Twitter!
— Elon Musk (@elonmusk) February 17, 2023
We’re taking the (obvious) corrective action of tying ads to keywords & topics in tweets, like Google does with search.
This will improve contextual relevance dramatically.
Thank you tweeps 🙏
— Marcin (@marcinkadluczka) February 19, 2023
End of 7 years at Twitter!@elonmusk 🙏 for learnings and energy in last 3 months to improve Twitter & Ads!
I believe Twitter can really improve ads in 2-3 months (no necessarily in a week though) 📈💵
Wish I could be actually fired not just deactivated 🤷🏼♂️ pic.twitter.com/ygfrIfwZXY
As the former lead for Ads at Twitter, I can confidently say this man has no idea wtf he's talking about https://t.co/Hw4TfkFNJH
— bruce.falck() 🦗 (@boo) February 17, 2023
Good luck with that. This is the essential difference between search and social networking. You search for things you're looking for, which makes keywords so effective for Google. You post about things you're interested in. Thoughts and prayers to advertisers buying keywords… https://t.co/2eGCr3xgKH
— Tom Morton 🇺🇦 (@tommorton) February 19, 2023
I worked on Twitter Ads for 4 years. This was one of my starter projects back in 2011. It’s nowhere near as good as training a model to predict ads engagement.
— 𝕬𝖗𝖌𝖞𝖗𝖎𝖘 𝖅𝖞𝖒𝖓𝖎𝖘 (@argyris) February 19, 2023
A wise manager once told me: “respect what came before you”. Clearly Elon never learned this. https://t.co/Mosk4L1qrr
I wake up from my twitter slumber to explain you all this won't work for several reasons.
— Cristian and his Writer's Room (@cris7ian) February 17, 2023
The most important one is that advertisers are the ones who want to decide the targeting of their audience, not Melon Musk.
Hence the name advertisers, they are the ones advertising. https://t.co/jrNMgFdzFv
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